Brand Name
Introduction
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- Project: www.inhaven.com
- Industry: Hospitality B2B Commerce
- Platform: BigCommerce
Pain Points
Managing multiple vacation rentals presents unique challenges. Property managers juggle maintaining consistent quality across properties, ensuring timely restocking of supplies, and streamlining communication between housekeeping teams and management. Traditional B2B eCommerce platforms often lack features that cater to these specific needs. Time-consuming product searches, inefficient restocking processes, and difficulty maintaining consistent standards across properties were just some of the hurdles Inhaven’s clients faced. For Inhaven, solving their clients’ problems also involved facing their own challenges.
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Customer Acquisition & Retention
Needless to say, the B2B commerce sector is competitive. So, attracting vacation rental hosts and creating long-term loyalty necessitates a platform with clear value propositions. Not to forget, Inhaven needed to offer efficient ordering processes and unparalleled customer support.
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Inventory Complexity
Inhaven offers a vast network of suppliers. Managing such diverse inventory is complex. They had to ensure accurate stock levels and avoid stock outs that disrupt vacation rental managers’ operations.
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Product Search Functionality
Inhaven deals with bulk quantities and numerous variations in material and size. As a result, presenting comprehensive and clear product information is crucial. They required proper product data and search functionalities, so customers don’t struggle to find what they need.
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Streamlining Order Fulfillment & Communication
Ensuring a smooth flow of communication between suppliers and property managers is essential. Inhaven had to emerge as an efficient B2B platform that had timely delivery, minimal errors, and streamlined ordering processes in place.
The Solutions
As a BigCommerce B2B Specialized Partner, Cronix knew Inhaven’s unique requirements required a robust platform like BigCommerce. The platform’s API-first approach, cloud-based infrastructure, and optimized checkout experience helped drive operational efficiencies and business growth for the client. Inhaven’s leadership has always been visionary. They wanted the target audience to have a one-stop-shop curated product selection designed for vacation rental use at wholesale pricing. Here are some ingenious approaches Cronix took to help them achieve just that.
Insights
Here’s a sneak peek into more such innovations that the Cronix-Inhaven collaboration brought forth
1 Shoppable Checklists: Powered by BigCommerce’s Category Structure and Storefront GraphQL to load the product information dynamically.
2 Advanced Search: Incorporated Advanced Search Functionality powered by Searchspring. It allows autocomplete, images based on search queries, merchandising, product sorting rules,etc.
3 One-Click-Checkout: Once a purchase request gets submitted to the Property Manager, they can review it. Once the request is approved, the tool uses BigCommerce Server Side Cart API to create the checkout in a single click.
The Outcomes
Over the past year, Inhaven has experienced remarkable growth in online transactions (>50%+ YTD). The eCommerce experts collaborated with Inhaven’s team and implemented a custom user-friendly portal, shoppable checklists and personalized landing pages.
The development team added powerful inventory management tools (Inhaven Keep) and secure payment gateways. All this facilitated increased adoption and repeat purchases among Inhaven’s B2B customers.
Furthermore, continuous user behavior and feedback analysis were prioritized to optimize the platform. This contributed to enhanced convenience and efficiency, driving increased transaction growth.
Thanks to the Cronix-Inhaven partnership, an impressive 40,000+ listings are registered for Inhaven today.