As per the statistics, by 2040, about 95% of all purchases will happen through eCommerce. There are over 26 million eCommerce websites in the world. With the astonishing growth rate of eCommerce stores, the platforms that let you create eCommerce sites have also increased. As a business owner, If you are willing to start your online store, you might be confused about choosing the right platform for your business requirements.
An eCommerce platform is a software application that lets business owners manage their website, sales, and operations online. Of all the eCommerce platforms, BigCommerce offers powerful features where you can centralize operations and operate the business in your way. The BigCommerce platform has gained huge popularity due to its extensive tools from marketing to analytics that lets online retailers easily launch and operate their stores.
Ease of use
The number one reason to choose the BigCommerce platform over the others is that the onboarding and setting up of your store is easy and less time-consuming. Irrespective of whether you are a beginner or an expert in the eCommerce field, the platform provides enough options to let you create and manage a beautiful online store according to the requirements. The BigCommerce ‘help center’ contains tons of tools and resources that guide you to successfully manage your eCommerce business.
Intriguing Designs
BigCommerce is always ready to support you in the case of any queries regarding the customization of designs. Without any coding skills or technical knowledge, you can create wonderful designs for your eCommerce store. Pick from the readily available themes using a Page Builder Visual Editor or create your own design using HTML, CSS, and Javascript.
Robust Customization and functionality
Whether you are a B2B or B2C business, whether you want to start from scratch or migrate your already existing business, BigCommerce helps you build high-performing websites which can resonate with your brand value. With BigCommerce as an eCommerce platform, you can create tailored solutions using a maximum level of customization and advanced functionalities. With a full Content Management System (CMS), you can effectively manage your products and inventory.
Marketing tools
Though you have wonderful products to sell, without proper marketing, your products will not be able to reach the target audience and increase brand awareness. What makes BigCommerce standout from other eCommerce platforms is that they require integrations with third-party applications to incorporate the marketing tools and features. Whereas BigCommerce has inbuilt marketing tools that allow the merchants to carry out email marketing campaigns, offer cart discounts, coupon codes, etc. Additionally, the platform provides robust analytics tools to let retailers keep track of business analytics and make data-driven decisions for better results.
Fully adaptable to mobile devices
According to the survey, it was observed that around 71% of cart abandonments happen due to poor optimization for mobile devices. The BigCommerce platform contains a wide variety of both free and paid themes that are highly responsive on mobile devices. Optimize your shopping carts and be ready to turn mobile visitors into customers
Affordable Pricing
BigCommerce offers its solutions to the users through four pricing plans such as Standard, Plus, Pro, and Enterprise plans. Based on your business type and the priority support required, you can get access to the platform from as low as $29.95 to $299.95 monthly. The Enterprise plan is suitable for large businesses with customized built-in tools. BigCommerce is one of the most affordable platforms that can save you money in the long run.
SEO Optimization
If you want to drive web traffic organically and increase the number of conversions, all your web content should comply with the SEO standard of the search engines. Your website ranking on the search engines determines how easily people can find your products. SEO optimization is not a one-time project. To stay on the first page of search engines, you should continuously optimize your website from time to time. With BigCommerce, SEO optimization is made simpler than ever. The platform’s content delivery network minimizes the page loading time and boosts your site’s speed. The BigCommerce platform’s software has a response time of ⅓ rd of a second and average uptime of 99.9%. Each page is carefully built with HTML elements and optimized URLs, and redirects allow users to easily make modifications without the risk of any 404 errors.
Highly Secure
As the whole eCommerce business is operated and managed online, security becomes a top priority to protect your store data and also provide a safer browsing experience to the users. “BigCommerce is ISO/IEC 27001:2013 & PCI DSS 3.2, Level 1 certified”. It protects your customer’s credit/debit cards from security breaches. The platform’s securing features include unlimited bandwidth, quick content delivery, and a shared SSL certificate. Integrating HTTPS into your business ensures a secure shopping experience for the customers. The multiple layers of security, perimeter, and server-specific firewalls, file integrity scanners, all-time human monitoring, etc prevent unauthorized access to your business account and other cyber risks. Once you partner with the BigCommerce platform, all you need to do is to focus on selling better rather than worrying about user security.
24×7 Customer Support
BigCommerce support team has a dedicated team of experts highly trained to provide you with a better understanding of your business. With BigCommerce, you don’t have to face any problems alone. The company provides 24×7 customer support to respond to your issues immediately. Customer support can be accessed through Live chat, email, phone, etc. As a customer-centric platform, you get shorter waiting times
Sell international
The ability to shop online has facilitated business owners to sell beyond any geographical barriers. BigCommerce allows merchants to accept payments from more than 100 different currencies by integrating with payment gateways. Multiple applications are available in the BigCommerce app store to allow cross-border fulfillment. This giant platform provides multi-language functionality to let merchants communicate with customers globally using apps or APIs for third-party translation services.
Omni Channel Selling
Go omnichannel on the BigCommerce platform and sell seamlessly at every place where your target audience is likely to shop. Sell at multiple outlets using BigCommerce Channel Manager which acts as a hub for all the channels. As you sell the product, the platform processes it through the channel manager, and the product data is automatically synced simplifying expansion. Through an omnichannel approach, connect marketplaces, physical stores, advertising, social media, etc. By selling on sites such as Amazon and eBay, you get an opportunity to expand your business to a wider range of customers and thus increase sales and conversions.
Conclusion
BigCommerce has become the most widely used eCommerce platform in the market for its ability to increase brand visibility and drive high web traffic, and sales. If you still have any queries about choosing BigCommerce as your eCommerce platform, do let us know in the comments.
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